The Marketing Library
Throughout my journey working with clients on their branding, I’ve realized one of the best ways I can help is by sharing the stories of what I’ve learned and am continuing to learn. If you’d like a monthly dose of marketing insights in your inbox, make sure to sign up for my email newsletter.
The Blog
Do You Have a Morning "Creativity Routine"?
As much as I am very not a get-up-and-go morning person, I've always set up this expectation that in order to have a productive day I need to get going first thing in the morning. And by "get going", I mean either my butt is out the door for an AM workout or I'm getting started on work for the day right away. Yet gradually, and somewhat unintentionally, over the past few months, I've been adopting a profound, new slow morning routine.
Finding the Right Client-Consultant Fit is SO Important!
I'm a big believer that a successful outcome of a project comes from a synchronistic match on both sides.👯♀️ To do that, it becomes about clarifying who you are, what you stand for, and the problems you can solve. (And that's all great marketing is anyways!)
Olive Oil + Wellness! Katerina Mountanos on bringing health benefits of Mediterranean EVOO
Let’s talk EVOO! In this episode we chat about leaving a career in corporate America, key indicators your product/brand might have legs, getting discovered by Whole Foods on Instagram, how to tell if your olive oil is actually extra-virgin, and why PR and partnerships can be hugely beneficial in building a wellness brand.
How a Food Journalist Decides which Products, Restaurants, and Trends to Cover
This is such a fun one! In this podcast with Brianne Nemiroff you’ll get insights into what a food writer looks for in brands, some of her favorite vegan restaurants, marketing strategies she is using to grow her own blog, and more…
How to Keep WELLNESS a Top Priority While Building a Business
Grace is such a gem of knowledge on self-care, wellness, and health advice along with tips on building a brand. In this interview, we chat about practicing wellness and putting health first, creating alignment with your brand, managing your energy, Grace's quarterly business check-in practice, and much more.
Why I Don’t Believe in Posting Content Every Day on Instagram
This is, perhaps, going to be a controversial opinion: I don't believe in posting every single day and I don't believe in "showing up" for the sake of consistency on social media. (Don't tell the Instagram algorithm gods on me.)
How 30 Minutes A Day of Reading can Double Your Income
"If you can get yourself to read 30 minutes a day, you're going to double your income every year."
This blew my mind.
The quote is from Brian Tracy, but the thinking behind it is that 30 minutes a day of reading will get you somewhere between 1-2 books per month. Which is the equivalent of about what you read in a PhD program!
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