SELECTED PROJECTS
The best part about my job is discovering, uncovering, and ultimately, writing the story that brings a brand to life. Below you’ll find a selection of my projects and the wonderful women I’ve worked with along the way.
As part of the complete rebrand of Lulu Pottery, Back Label Branding was brought on to help craft new brand messaging and website copy. My goal: to translate the details and artistry of pottery-making into tangible marketing copy without losing the integrity of Laura’s personal story.
REBRANDED: A NEW SPIN ON AN OLD TAGLINE
Every business owner’s fear is getting their Instagram account hacked. When this happened to Sheryl Wright, founder of Dare to Detour, she had two options: start from scratch or lean into her own story and build a personal brand. Since working with Sheryl on Dare to Detour’s email marketing and social media content, we have been able to lean into deeper, more meaningful messages and Sheryl has experienced more engagement with her audience than ever before!
PERSONAL BRANDING & SOCIAL MEDIA GROWTH
EMAIL MARKETING FOR FARM-FRESH SKINCARE
This family-owned skincare company has been crafting farm-fresh goat milk products since 1999. After refining their brand messaging, we launched a dynamic email marketing strategy that garnered over a 200% increase in sales.
REBRANDING & RELAUNCHING:
BRAND MESSAGING FOR A WELLNESS STUDIO
For their 6th business birthday, Zephyr was ready for a rebrand that included not just an updated look, but an overhaul of all of their content. The Brand Messaging that came out of our sessions was so soulful and highlighted their values. It became the backbone for the team’s ability to create marketing content with ease.
Some collaborators feel like an instant yes. Serena Gossack is one of them. After years of working together, I helped her finally put words to what she’s been delivering all along: a clear, documented brand messaging framework that blends strategic rigor with her creative heart. Plus copy for her refreshed website that feels grounded, generous, and easy to navigate.
WEBSITE REFRESH: COPYWRITING & BRAND MESSAING
FOR A BRAND DESIGNER
San studio came to me with a vision for movement that felt both sculptural and soulful, and I was all in. Together we shaped their voice—“Sculpt. Strengthen. Elevate.”—mapped clear class journeys, demystified XFormer® Pilates for first-timers, and wove in locally relevant SEO so the right people could find them. The result? A sold-out founder’s membership, waitlisted classes from day one, and momentum toward a second location. Explore the full project to see how we turned a sanctuary-for-strength into a standout brand.
BRAND MESSAGING & WEBSITE COPY FOR A
NEW PILATES CONCEPT STUDIO
LAUNCH COPY + LONG-FORM SALES PAGE
FOR A FEMININE COURSE
Sacred Portals arrived like a soft knock on the heart. Partnering with Tisha Weber of Beautifully Unwinding, I helped clarify the content to launch her new, 7-week live experience, writing a long-form, SEO-optimized sales page plus the full email launch flow (waitlist nurture, open-cart, and post-purchase). The goal was to create a tone that balanced the sacred with the straightforward, guiding the right women to a wholehearted yes to join her offering.
