ABOUT THE PROJECT

Sheryl founded Dare to Detour in 2017 to support women who want to try solo travel and get off the beaten path with authentic retreat experiences around the globe. After five years online, Sheryl had built a strong Instagram following for Dare to Detour which, unfortunately, was hacked a month before her upcoming Montana retreat. I encouraged Sheryl to re-engage with her email list and we’ve since built an ongoing email marketing strategy with weekly personal email newsletters that share her values and inspirational Detour ideas. Sheryl was also open to pivoting into building a personal brand for Dare to Detour instead of reviving the brand’s Instagram account. I’ve supported Sheryl in crafting social media messages and content that align with her journey and her brand.

  • Brand & Marketing Strategy

  • Email Marketing

  • Social Media Marketing

  • Blog Posts

Project Scope

Sheryl Wright - Owner, Dare to Detour

“I connected with Sydney after my Instagram account was hacked. She convinced me of the power of email and growing my list organically through weekly emailed newsletters, supporting content on social media, and working to build my personal brand in support of my retreat business, Dare to Detour. I have never had such strong engagement, and typically receive multiple direct responses to every email I send. Plus, she's a joy to work with, timely in her responses, and thoughtfully supportive of me and my business.”